Since its establishment in Hong Kong in 1981, GIORDANO has upheld the business philosophy of "value for money" and high-quality customer service. These two strategies, combined with the collective efforts of our employees, have continuously increased the number of GIORDANO stores, expanded our sales network, and consistently boosted sales revenue. In 1991, GIORDANO successfully listed on the Hong Kong Stock Exchange, further accelerating business expansion.

Since 1992, GIORDANO has been actively expanding into the mainland Chinese market, establishing branches in cities like Guangzhou, Shanghai, and Beijing, and pioneering the introduction of the clothing chain "Exclusive Shop" in China. Today, GIORDANO operates over 2,600 stores worldwide, with a presence in mainland China, Hong Kong China, Macau China, Taiwan China, as well as Singapore, Malaysia, Thailand, the Philippines, Brunei, Vietnam, Indonesia, Myanmar, Aruba, India, Australia, Japan, Korea, the United States, and across the Middle East in Dubai, Oman, Kuwait, Saudi Arabia, and Qatar, among other regions.


Giordano Junior is a kid’s casual wear brand aimed at children between 3 to 14 years. Launched in 1998, by the region’s leading apparel brand, Giordano, the brand was founded under the same principles, Quality, Knowledge, Innovation, Service and Simplicity. The range is designed for children at play, with a sporty and fun attitude and offers parents an easy clothing solution for their children. Giordano Junior clothes are robust, colorful and easy to care for. With its own brand mascot, a friendly cow, Giordano Junior is designed around kids which is reflected even in the store.


First launched in 1999 as a value-oriented basics brand, Bluestar Exchange was re-branded to BSX in 2007. Mini-Che has been the brand character since 2009. BSX is a youth-oriented fashion brand that expresses the values of courage and justice, with “Victory or Nothing” slogan advocating “courageous spirit”. Regular renewal of spokespersons and store image has successfully transformed BSX into a stylish and trendy youth brand.

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polo shirts

down jackets

sweaters / cardigans




graphic tees

dress / skirts


jeans / khakis / joggers



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